New Chinese Dessert Brand Identity

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Larus Canus

12.6KViewsJun 3, 2026

Prompt

A high-completion brand cover image for 'QINGTIAN SWEETS', a New Chinese summer refreshing dessert brand. Vertical 4:5 aspect ratio. Top section features '清甜小馆' (QINGTIAN SWEETS) in elegant, youthful New Chinese typography, with the slogan '夏天这一碗，清甜刚刚好.' (This bowl in summer, just the right sweetness and refreshment.) and small tags like 'New Chinese Summer Refreshing Dessert Brand'. The central focus is a beautifully composed bowl of 'Coconut Refreshing Dessert Soup' (椰香清补凉) in a celadon or glass bowl, placed on a light wooden tray. The dessert is transparent and layered, clearly showing a coconut milk base, translucent taro balls, green mung beans, white coconut jelly, various mixed beans, and small, vibrant fruit pieces. The overall impression is refreshing and inviting. Surrounding the main bowl are artfully arranged raw ingredients: fresh coconut halves, dried lotus seeds, green mung beans, glistening peach gum, delicate tremella, and slender bamboo leaves. Subtle elements like a light cold mist, delicate water droplets, gentle water ripples, and soft oriental window light and shadow enhance the atmosphere. The color palette is dominated by off-white, lotus seed white, coconut milk white, bamboo green, and light tea brown, with minimal mango yellow for highlights. The bottom section displays four elegant product cards for 'Coconut Refreshing Dessert Soup', 'Peach Gum Tremella Dew', 'Mung Bean Lily Iced Sugar Water', and 'Mango Pomelo Sago', each with small, clean icons representing selling points: 'Refreshing & Cooling', 'Real Ingredients', 'New Chinese Dessert', 'Summer Night Recommendation'. The entire image exudes a refreshing, transparent, oriental, and youthful brand aesthetic, emphasizing vessel beauty and a sophisticated brand proposal feel. No ancient style, no old brand feel, not like a milk tea shop.

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New Chinese Dessert Brand Identity

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